INTERNATIONAL GROWTH TRANSFORMATION

Integration offers companies seeking to realize a growth transformation across different markets with a tried-and-tested methodology. Developed on our extensive track record of 1,500+ go-to-market and commercial strategies as well as 50+ complex multi-country programs, the International Growth Transformation (IGT) combines global drive with local action for total results.

IGT in a nutshell

Global drive via a GROWTH ROADMAP

Informed priorities with a global view:
•Macro size of the prize per market
•Market prioritization (impact & need)

Local action via a GROWTH STRATEGY 

Actionable precision with local projects in each market:
•Granular size of the prize
•Revised operating model & financials
•Implementation plan

Total impact via GROWTH GOVERNANCE

Dependable visibility, consolidated and by market:
•Country plan & dashboard – local action KPIs
•Global consolidated dashboard – standardized KPIs
•Governance integrated into annual budget process

A journey with Kraft Heinz & Integration

Kraft Heinz launched a new vision in 2020 seeking “to sustainably grow by delighting more consumers globally”. This was the start of a deep transformation journey together with Integration Consulting which sought to achieve aggressive growth and profitability targets across the globe.

Within this wider context, Kraft Heinz’ dedicated International Go-to-market (GTM) Team needed to apply a sustainable and repeatable go-to-market model that could be adopted in its highly specific market contexts around the globe, while adhering to a set of boundaries. First, profitability needed to grow faster than revenue, allowing gains to be reinvested and fuel healthy, lucrative expansion.

At the same time, it would have to find a way to stimulate growth in both retail and food service across 50 countries outside of North America with an enormous diversity of products and market dynamics. Finally, the model needed to contribute to the transformation of the company – built upon a culture of effective collaboration across staff and partners.

Proven Impact

The International Growth Transformation has already demonstrated its potential to propel profitable growth across continents, countries and cultures. Integration Consulting joined forces with The Kraft Heinz Company to build a customized transformation for the company to achieve quick and significant results that would drive forward its ambitious new global vision.

over

10%

net revenue CAGR delivered

global in scope across

20+

countries

people-centric with

300+

professionals impacted

accelerated results,

10pp

faster growth than non-IGT markets

Integration Consulting at the 2023 MCA Awards

Integration Consulting took part in the ceremony for the 2023 Management Consultancies Association (MCA) Awards in London on October 9.

The selected entry in the category of Commercial Impact involved a model for international growth that Integration created in partnership with The Kraft Heinz Company and their various teams across Africa, Asia, Europe and Latin America. This replicable, global go-to-market modelthat Kraft Heinz has now successfully implemented across over 20 countries with the help of Integration, resulting in 30% stronger growth in these markets.

“We are honored and delighted to be acknowledged by the MCA,” said Integration partner Quentin Girard. “We started this story with The Kraft Heinz Company in 2019 and are very proud of the results we were able to achieve by working alongside them in each unique market. My genuine thanks to Kraft Heinz Company for the opportunity, and for supporting Integration in bringing the impact of our accomplishments together to the MCA.”

The MCA has been supporting the value of consulting among private, public and media entities in the UK for more than 65 years, and its prestigious annual awards have been taking place for more than 25. The aim of the MCA Awards is to “demonstrate the true value of consulting to both the public and private sector and the impact consulting has on our society.”

Integration has won two previous MCA Awards: Best Change Management in the Private Sector in 2017 and the MCA’s top honor of Project of the Year, both in recognition of our work with the Department of International Trade in 2017 that supported Latin American business investment in the UK.

For more information about the MCA and its annual awards, visit the association’s website.

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André Valente

André Valente is a partner at Integration and leader of our Marketing & Sales practice. He has been part of the company since 2012 and holds nearly 20 years of experience in strategy and transformation projects – with a focus on marketing, innovation, sales and growth. André has worked on more than 50 projects across [...]

Andrea Aun

Andrea Aun is a founding partner at Integration and is recognized as an important female leader among Brazilian executives, participating in the LIDEM (Group of Leading Entrepreneurial Women) Executive Committee. She is an expert within the field of Marketing & Sales and Retail and has led over 100 projects in these areas. She continues to [...]

Augusto Modé

Augusto Modé is an engagement manager within Integration’s Marketing & Sales practice and has been working in the company since July 2018. His experience includes projects in market scan, go-to-market, commercial policy, due diligence and organizational structure redesign in sectors such as retail, consumer goods, metallurgical and financial markets and services. Augusto holds a degree [...]

Augusto Ribeiro

Augusto Ribeiro is a partner at Integration and has been working since 2003 in the Marketing & Sales practice. Augusto built a solid international experience, leading and implementing strategic Marketing & Sales projects in industries ranging from Consumer Goods through Construction & Property Development to the Financial Industry, especially in the Private Equity sector.

Bruno Torres

Bruno Torres is an senior manager at Integration and has worked in the Marketing & Sales Practice since 2017. Prior to Integration, Bruno worked as a software developer in Canada. At Integration, he has mostly participated in go-to-market strategies in various industries, including pulp & paper, agro, B2B services, steel, consumer goods, hygiene & beauty, [...]

Carlos Lima

Carlos Lima is the president of Integration and a founding partner. Carlos has worked with leading international companies across the globe as a consultant for the last 30 years and has developed a particular specialization in Marketing and Sales. He is considered an expert in the Consumer Goods sector and on the topics of Commercial [...]

Daniel Lentfer

Daniel Lentfer is a senior manager at Integration and has been part of the Munich Office since 2016. Daniel leads Integration’s Marketing & Sales area in Europe. His experience includes growth strategies, distribution, go-to-market, market & customer segmentation, key account management, business planning and many related topics. Prior to Integration, he worked as a political [...]

Guido Solari

Guido Solari is a partner at Integration and the head of our LATAM offices. Guido joined the company in 2006 and is part of the Marketing & Sales Practice. He has carried out over 250 projects across Latin America, North America and Europe, serving clients in the areas of mass consumer goods, agribusiness, pharmaceuticals, media [...]

Guilherme Melo

Guilherme Melo is a senior manager in the Marketing & Sales practice. He has been with Integration since 2012 and is specialized in solutions such as go-to-market strategies, distribution network assessment & design, market sizing and entry strategy – with a strong focus on the consumer goods sector. Prior to Integration, Guilherme interned at Microsoft [...]

Helena Rovery

Helena Rovery is an engagement manager in the Marketing & Sales practice at Integration and has been with the company since September 2022. Her experience includes leading and managing product innovation projects across several categories including food, personal care and beauty.

Ian Matiussi

Ian Matiussi is a senior director and joined Integration in 2010 and now has over a decade of experience, working in our Marketing & Sales Practice. Comfortable with a wide range of topics in this area, he is especially known for his expertise in strategic marketing initiatives such as Market Scans, Go-to-Market and Commercial Policy. [...]

Ian Specht

Ian Specht is a senior manager at Integration and has been working in the Marketing & Sales practice since July 2019. His experience includes Strategic Management and also has the following certifications: White Belt; Financial Management/ Investments.

Jamie Gale

Jamie Gale is a partner at our  London Office. He has spent more than 25 years in the consulting industry and private sector. Jamie is recognized for his extensive experience in digital, developing and executing strategies that enable business transformation. He has supported clients across manufacturing, retail, telecommunications, financial services, food & beverage and transportation [...]

Jonathan Ezban

Jonathan Ezban is a senior director at Integration and has been working since July 2011 in the practice of Marketing & Sales. Prior to Integration, Jonathan was an Analyst at The Friedman Group, where he developed projects related to Sales Budgets for retail companies in Mexico. Within Integration, we can highlight his experience in Market [...]

Jorge Gomes

Jorge Gomes is a senior director and a highly experienced professional in our Finance & Management practice having joined Integration in 2008. Jorge has travelled to countries around the world in support of our clients, leading projects related to revenue management, strategic planning, M&A and more. He has a well-rounded experience having completed multiple projects [...]

Leticia Molina

Leticia Molina is a director at Integration's Marketing & Sales Practice and has been with the company since January 2023. Prior to Integration, Leticia worked as director of marketing and sales at Vitamina Children's Schools. Her experience includes structuring acquisition & integration plans in the school market and leading profitability & company restructurings. Leticia worked [...]

Lucas Cristo

Lucas Cristo is a senior manager within Integration’s Finance & Management practice and has been working in the company since November 2017. His project experience includes go-to-market review, strategic planning, organizational redesign, M&A’s, and cost reduction. Lucas holds a degree in aeronautical engineering from Universidade de São Paulo, where he graduated in 2017. He also [...]

Luis Bernal

Luis Bernal is a director in the Marketing & Sales Practice. Originally from Columbia, Luis is an entrepreneur at heart, and has worked in several start-ups in Colombia, receiving his MBA from IPADE. He has accumulated international consulting experience whilst working across the United States, Mexico, Caribbean and Central America, Colombia and Brazil in industries [...]

Marco Aurélio Pacheco

Marco Aurélio Pacheco is an engagement manager at Integration and has been working since 2017 in the São Paulo office. At Integration, Marco Aurélio’s work includes experience in various methodologies (Go-to-Market, Market Scan, Strategic Planning, Commercial Due-Diligence and RGM) across a variety of industries and countries.

Martin Sartorius

Martin Sartorius is an senior manager within Integration’s Marketing & Sales practice, and has been working in the company since 2016. His experience includes projects delivered across a wide range of sectors in Mexico and Latin America. Martin holds a degree in Business Administration from Instituto Tecnológico Autónomo de México.

Paulo Ferreira

Paulo Ferreira is an engagement manager at Integration's Marketing & Sales practice, where he has been working since 2020. His experience includes strategic planning, go-to-market projects, market analysis, market entry and expansion strategies, with a focus on the consumer goods, retail and basic industries sectors. He has worked in markets across South America, Europe and [...]

Paulo Guimarães

Paulo Guimarães is a senior manager in Marketing & Sales, working in the company since October 2014.  His experience includes projects related to strategic planning, go-to-market design, market sizing, commercial model & structure revision, financial simulation, due diligence and commercial policy in sectors such as technology, durable & nondurable consumer goods, infrastructure, private equity and [...]

Quentin Girard

Quentin Girard is a partner and has worked in our São Paulo Office since 2013, specializing in Finance & Management projects. He has led engagements across a wide array of countries in Europe, South America and Central Asia. His primary experience includes projects related to Route to Market, Cost Efficiency, Cost-to-Serve and Strategic Roadmap Design, [...]

Rodrigo Weiler

Rodrigo Weiler is a partner at Integration and has been part of the Marketing & Sales Practice since 2000. During this period, Rodrigo has specialized in implementing highly complex transformational projects with a need for change management. He has led numerous projects involving go-to-market model implementation, category management, commercial model design for the retail sector, [...]

Roger Saltiel

Roger Saltiel is a partner at Integration and has been working since 2002 in the Marketing & Sales practice. Considered an authority in the Indirect Channel and Partner Relationship Management (PRM), he is a member of the Associação Brasileira de Atacadistas e Distribuidores (ABAD) [Brazilian Association of Wholesalers and Distributors], working in the leadership of [...]

Sven Hoffmann

Sven Hoffmann is a senior manager at Integration's Munich Office. His experience covers projects in the areas of strategic planning and roadmaps, organizational and process redesigns, go-to-markets and innovation systems. Sven has worked in projects across Asia, Europe, North and South America. He holds a master's degree in technology management from the Technical University of [...]

Valentín Cia

Valentín Cia is an senior manager at Integration’s Marketing & Sales practice. With the company since 2016, his experience focuses on the design as well as implementation of projects across different methodologies, including go-to-market strategies, strategic planning, revenue management, commercial routines, process optimization and more. Valentín has carried out these projects in a diverse number [...]

Vinicius Olivo

Vinicius Olivo is a director and brings a broad and deep understanding of our Marketing & Sales solutions since having joined Integration in 2011. He supported leading national and international organizations in Retail and Consumer Goods in building sustainable competitive advantage. His project experience ranges from Go-to-Market models, Market Scans, Customer Segmentation, Category Management and [...]

Virgínia Ruggiero

Virgínia Ruggiero is a senior manager at Marketing & Sales and has been part of the Integration since May 2015. During this period, she has carried out diverse projects in strategic planning, market scans, entry strategies, mergers & acquisitions, due diligence, go-to-market and category management, mainly in the sectors of retail, education, health care, apparel, [...]