INTERNATIONAL GROWTH TRANSFORMATION
Integration offers companies seeking to realize a growth transformation across different markets with a tried-and-tested methodology. Developed on our extensive track record of 1,500+ go-to-market and commercial strategies as well as 50+ complex multi-country programs, the International Growth Transformation (IGT) combines global drive with local action for total results.
IGT in a nutshell
Global drive via a GROWTH ROADMAP
Informed priorities with a global view:
•Macro size of the prize per market
•Market prioritization (impact & need)
Local action via a GROWTH STRATEGY
Actionable precision with local projects in each market:
•Granular size of the prize
•Revised operating model & financials
•Implementation plan
Total impact via GROWTH GOVERNANCE
Dependable visibility, consolidated and by market:
•Country plan & dashboard – local action KPIs
•Global consolidated dashboard – standardized KPIs
•Governance integrated into annual budget process
A journey with
Kraft Heinz & Integration
Kraft Heinz launched a new vision in 2020 seeking “to sustainably grow by delighting more consumers globally”. This was the start of a deep transformation journey together with Integration Consulting which sought to achieve aggressive growth and profitability targets across the globe.
Within this wider context, Kraft Heinz’ dedicated International Go-to-market (GTM) Team needed to apply a sustainable and repeatable go-to-market model that could be adopted in its highly specific market contexts around the globe, while adhering to a set of boundaries. First, profitability needed to grow faster than revenue, allowing gains to be reinvested and fuel healthy, lucrative expansion.
At the same time, it would have to find a way to stimulate growth in both retail and food service across 50 countries outside of North America with an enormous diversity of products and market dynamics. Finally, the model needed to contribute to the transformation of the company – built upon a culture of effective collaboration across staff and partners.
A journey with Kraft Heinz & Integration
Kraft Heinz launched a new vision in 2020 seeking “to sustainably grow by delighting more consumers globally”. This was the start of a deep transformation journey together with Integration Consulting which sought to achieve aggressive growth and profitability targets across the globe.
Within this wider context, Kraft Heinz’ dedicated International Go-to-market (GTM) Team needed to apply a sustainable and repeatable go-to-market model that could be adopted in its highly specific market contexts around the globe, while adhering to a set of boundaries. First, profitability needed to grow faster than revenue, allowing gains to be reinvested and fuel healthy, lucrative expansion.
At the same time, it would have to find a way to stimulate growth in both retail and food service across 50 countries outside of North America with an enormous diversity of products and market dynamics. Finally, the model needed to contribute to the transformation of the company – built upon a culture of effective collaboration across staff and partners.
Proven Impact
The International Growth Transformation has already demonstrated its potential to propel profitable growth across continents, countries and cultures. Integration Consulting joined forces with The Kraft Heinz Company to build a customized transformation for the company to achieve quick and significant results that would drive forward its ambitious new global vision.
over
10%
net revenue CAGR delivered
global in scope across
20+
countries
people-centric with
300+
professionals impacted
accelerated results,
10pp
faster growth than non-IGT markets
Integration Consulting at the 2023 MCA Awards
Integration Consulting took part in the ceremony for the 2023 Management Consultancies Association (MCA) Awards in London on October 9.
The selected entry in the category of Commercial Impact involved a model for international growth that Integration created in partnership with The Kraft Heinz Company and their various teams across Africa, Asia, Europe and Latin America. This replicable, global go-to-market model that Kraft Heinz has now successfully implemented across over 20 countries with the help of Integration, resulting in 30% stronger growth in these markets.
“We are honored and delighted to be acknowledged by the MCA,” said Integration partner Daniel Rodrigues. “We started this story with The Kraft Heinz Company in 2019 and are very proud of the results we were able to achieve by working alongside them in each unique market. My genuine thanks to Kraft Heinz Company for the opportunity, and for supporting Integration in bringing the impact of our accomplishments together to the MCA.”
The MCA has been supporting the value of consulting among private, public and media entities in the UK for more than 65 years, and its prestigious annual awards have been taking place for more than 25. The aim of the MCA Awards is to “demonstrate the true value of consulting to both the public and private sector and the impact consulting has on our society.”
Integration has won two previous MCA Awards: Best Change Management in the Private Sector in 2017 and the MCA’s top honor of Project of the Year, both in recognition of our work with the Department of International Trade in 2017 that supported Latin American business investment in the UK.
For more information about the MCA and its annual awards, visit the association’s website.
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Bruno Torres
Bruno Torres is an engagement manager at Integration and has worked in the Marketing & Sales Practice since 2017. Prior to Integration, Bruno worked as a software developer in Canada. At Integration, he has mostly participated in go-to-market strategies in various industries, including pulp & paper, agro, B2B services, steel, consumer goods, hygiene & beauty, [...]
Daniel Rodrigues
Daniel is a Partner within our Marketing & Sales practice and leader of Integration’s Tech & Digital Lab. Over the course of over 10 years with Integration, Daniel has helped clients from diverse industries and countries with digital and commercial challenges ranging from Go-to-Market Strategy to Commercial Due Diligence. Through his extensive business experience Daniel [...]
Lucas Jordan
Lucas Jordan is an senior manager at Integration in the Marketing & Sales Practice. Prior to Integration, Lucas worked at Ambev and Credit Suisse. His primary experience includes structuring and revision of go-to-market models, market scans, strategic planning and entry and expansion strategies.
Paulo Guimarães
Paulo Guimarães is an engagement manager in Marketing & Sales, working in the company since October 2014. His experience includes projects related to strategic planning, go-to-market design, market sizing, commercial model & structure revision, financial simulation, due diligence and commercial policy in sectors such as technology, durable & nondurable consumer goods, infrastructure, private equity and [...]
Quentin Girard
Quentin Girard is a senior director and has worked in both our London and São Paulo Offices since 2013, specializing in Finance & Management projects. He has led engagements across a wide array of countries in Europe, South America and Central Asia. His primary experience includes projects related to Route to Market, Cost Efficiency, Cost-to-Serve [...]
Robin Griffiths
Robin Griffiths is an engagement manager at Integration’s UK Office and has worked with the company since 2018. His experience is focused on Growth and Transformation projects, including Commercial Strategy, Go-to-market Strategy, Organization Design, Market Scan & Entry Strategy, Project Management, and Change Management. This experience has been built working across a diverse set of [...]
Vinicius Olivo
Vinicius Olivo is a director and brings a broad and deep understanding of our Marketing & Sales solutions since having joined Integration in 2011. He supported leading national and international organizations in Retail and Consumer Goods in building sustainable competitive advantage. His project experience ranges from Go-to-Market models, Market Scans, Customer Segmentation, Category Management and [...]