Mercado Livre | Fabiana Manfredi, Senior Director of Mercado Ads

In this video, Fabiana Manfredi shares some of the challenges related to identifying capabilities and new growth opportunities for Mercado Livre. She highlights how Integration leveraged local and regional teams to support the company in gaining a strategic understanding of the demand they faced. Thanks to the expertise and care that Integration brought to this GTM project, Mercado Livre was successful in ensuring strong alignment among the company’s key stakeholders.

At the time of recording, Fabiana Manfredi was Senior Director of Mercado Ads.