In this video, Vladmir Maganhoto from BRF talks about a PMI project completed in the very specific pet food category, involving the acquisition of two companies. Integration supported BRF in accelerating the acquisition process while skillfully maintaining a delicate balance between integrating these distinct companies in respect for their specific knowledge, contexts and cultures.
Following previous positive project experiences, Mr. Maganhoto points out Integration’s strengths not only in transactional matters such as PMIs but also on strategic topics, such as commercial policy and segmentation. He highlights Integration’s highly collaborative approach, dedication to active listening and ability to effectively adapt to BRF’s reality, expectations and the project timeline.
At the time of recording, Mr. Maganhoto was a Director at BRF.
- On 4 May 2022