One of the most common challenges our clients face is “where do we find growth?”. Underpinned by the hypothesis that taking their product to new countries or new channels will really be the driver behind future revenue. But while this hypothesis can be true, it immediately begs several big questions – where is there a market for our product? What are the different routes we could take? How can we understand the local market and prepare for implementation?

In this series we explore the key challenges and success factors in market entry, bringing practical examples from our experience in different industries, contexts, and countries.