Integration’s  Roger Saltiel was invited to lead the Brazilian Association of Wholesalers and Distributors’ “Towards a New ABAD workshop” together with association president, Leonardo Miguel Severini. Organized by the Indirect Channel Committee, the event brought together former presidents, directors and coordinators from ADAD’s board. Roger led a debate with the leadership team around possibilities for future investments for sustainable growth.  The group also covered topics such as refining ABAD’s DNA and specific initiatives to increase the association’s activities as a sales channel, center of excellence and data platform. This meeting was a great opportunity for the whole leadership team to connect and pave a path for success with the support of Integration.