Encontro de Valor


Encontro de valor 2023

About the event

Integration Consulting, represented by partner Roger Saltiel, was invited to attend the Value Meeting of the Brazilian Association of Wholesalers and Distributors (ABAD) in São Paulo on November 27, together with the largest players in the segment from each of Brazil’s 27 states.

As one of the association’s key annual events, the Value Meeting addresses the current political and economic environment along with its implications for the indirect channel in Brazil. This year’s Meeting titled “Action and Movement” focused on disruptive tendencies impacting indirect channel players.

As the coordinator of the Indirect Channel Committee at ABAD, Integration’s Roger Saltiel took part in a management panel that addressed strategic actions for the association and its members in the context of future tendencies. Since the beginning of November, Saltiel and Integration have supported ABAD with their new strategic planning cycle, helping the association navigate challenges facing the indirect channel and putting together an action plan.

ABAD is a nationwide organization that represents wholesalers and distributors that sell a range of consumer and industrial goods. Integration supports the association in its objective to promote the development of the indirect channel supply chain through active collaboration, partnerships and actions that benefit the wholesaler and distributor market as well as society as a whole.


  • On 28 November 2023