Integration Featured in Giro News on Retail Transformations
NEWS
Integration Featured in
Giro News
Retail Transformations
Giro News, Brazil’s leading retail news outlet, recently featured Integration partner Andrea Aun in a special series of articles analyzing key shifts in the retail sector over the past five years as well as the legacy left behind the global pandemic. In the interview, Andrea discusses how changes in consumer behavior, digital acceleration and logistics advancements have reshaped the industry.
Retail in Brazil has undergone rapid evolution, driven by the pandemic’s impact on shopping habits, logistics and payment systems. In the articles, Andrea highlights three critical shifts:
Expanded reach for small retailers
The omnichannel approach has become essential, pushing retailers to adapt their tools and structures. Consumers now move fluidly between digital and physical shopping, with logistics playing a key role in enabling this shift.
Expanded reach for small retailers
Digital commerce has allowed smaller retailers to connect with a broader customer base, reaching beyond their local markets. E-commerce platforms have bridged the gap between businesses and consumers of all demographics, including older shoppers who have increasingly adopted online purchasing.
The rise of digital payments
The widespread adoption of mobile payments and Pix (Brazil’s centralized instant payment system) has transformed retail transactions, making purchases faster and more accessible. Installment options for Pix are now expanding buying possibilities, enabling broader consumer participation, including demographics that previously faced barriers to online shopping.
We thank Giro News for the opportunity to contribute to this discussion and look forward to continuing to support businesses in navigating transformations in retail.
- On 25 March 2025
