Food System Transformation
Challenges and opportunities for the food value chain
An emerging food category
Forecast to become a food category valued at over 20 billion USD over the next few years, alternative
meats are poised to cause major disruptions along the food value chain and alter the assortment
found on the shelves of retailers. Apart from offering benefits for planet and our diets,
alternative meat products also offer clear opportunities for businesses that plan
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With numerous challenges
While still novel in many markets, these cultured and plant-based meats have seen significant
maturity in others, meaning that fast-moving players are beginning to occupy more and more space. As
category development will vary from one context to the next, these players and newcomers will need
to have a good grasp of the reality at hand and select the right plan of action to ensure results in
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That demands a strategic approach
A well-developed price positioning and channel strategy, along with optimized product performance and
a coherent approach to sustainability, are some of the main factors that companies must consider to
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- On 28 July 2021