Food System Transformation
Food System Transformation
Challenges and opportunities for the food value chain
An emerging food category
Forecast to become a food category valued at over 20 billion USD over the next few years, alternative
meats are poised to cause major disruptions along the food value chain and alter the assortment
found on the shelves of retailers. Apart from offering benefits for planet and our diets,
alternative meat products also offer clear opportunities for businesses that plan
strategically.
More about our Food Industry experience.
With numerous challenges
While still novel in many markets, these cultured and plant-based meats have seen significant
maturity in others, meaning that fast-moving players are beginning to occupy more and more space. As
category development will vary from one context to the next, these players and newcomers will need
to have a good grasp of the reality at hand and select the right plan of action to ensure results in
this terrain.
More about Category Management.
That demands a strategic approach
A well-developed price positioning and channel strategy, along with optimized product performance and
a coherent approach to sustainability, are some of the main factors that companies must consider to
get ahead.
More about Revenue Management.
PUBLICATIONS
Forecast to become a food category valued at over 20 billion USD over the next few years, alternative meats are poised to cause major disruptions along the food value chain.
Watch the video below to learn more about what this market has to offer as well as some of the key challenges that businesses will have to overcome to effectively penetrate or expand in this emerging category.
The fast-growing and constantly evolving world of plant-based meats is rife with opportunity as well as obstacles. As an unconventional space, it has its own set of requirements demanded from companies.
ABOUT THE AUTHORS
Julian Lempp
Julian Lempp is a senior director at Integration's Munich Office. He has experience both within consulting and industry, having previously worked for a leading German consultancy and as a business development manager within an industrial goods manufacturer. While he has experience across many project types, his specialization lies in supply chain, having undertaken numerous consulting [...]
Rodrigo Seabra
Rodrigo Seabra is the partner at our Office in Munich. He joined Integration in 2006 in Brazil and led the Mexico Office, before taking on responsibility of the Munich Office. Rodrigo is part of our Implementation Practice, has amassed international experience in industries such as consumer goods, retail, food & beverage, pharmaceutical and healthcare and [...]
- On 28 July 2021
