Marcelo Berger, Gilberto Sarian, Andrea Aun, Carlos Lima, and Hugo Ribeiro – the founding partners

Andrea Aun, Carlos Lima, Gilberto Sarian, and Marcelo Berger, first met while all working at Andersen Consulting (now Accenture) in 1988. Hugo Ribeiro was working at Value Partners, a spin off from McKinsey, at that time. They immediately shared and bonded over their passion for the consulting profession.

In the 1990’s, Andersen Consulting underwent a transformation in its business and chose to focus its strategy towards technology and Business Process Outsourcing. Consequently, there was a drastic change in the type of work, day-to-day reality of the consultants, and the company’s relationship with its clients. Although this transition proved very successful for Andersen, it awoke a desire in Integration’s Founding Partners to open their own business.

Our first office at Rua Urussuí – Itaim Bibi, São Paulo

It was then that Andrea, Carlos, Gilberto, Hugo and Marcelo joined together to analyze the consulting market. They made the decision to found Integration in 1995 in São Paulo, Brazil, and return to the type of work they really had a passion and vocation for: management consultancy. While completing their analysis of the consulting market and assessing each other’s talents, they determined to position Integration as a strategy, management and operations consultancy, with a differential in implementation.

Knowledge: One of our first rituals

The Founding Partner’s concept of implementation was revolutionary in the Brazilian consultancy market, making them pioneers in this approach. But the first challenge they faced was "how to implement?"

Even though the idea and the theory were clear, no methodology existed for them to draw upon. That was not the typical role expected from a management consulting. Integration’s first client was essential in this sense, which is why the Founding Partners and Integration will always be grateful to Exxon Mobil.

The consolidated document from the first project

Integration original business plan intended to address small and medium-sized companies in Brazil. But Exxon Mobil, who ended up being the company’s first client, was listed as the one of the highest market cap company in the world in 1995. And they brought the Founding Partners a challenging project: to design and implement a Go-To-Market strategy for the entry of their line of lubricants (Mobil 1) in Brazil.

It was unimaginable at that time how Exxon planned to sell lubricants for cars when they didn't even have gas stations in Brazil; in 1995 the brand had not yet opened their Esso-brand gas stations in the country. But, the Partners accepted the challenge, which generated a lot of work and resulted in Integration’s first successful case. And it really was a success!

When this video testimonial was recorded (2006), Renato Fontalva was Director at Exxon Mobil

The founding partners in front of our first brand

From that point on, Integration's way of implementing solutions began generating positive endorsements and resulting in recommendations to new clients. These references allowed the company to grow at a rate of 77 percent annually through the late 1990s.

More about the early years of Integration’s history can be read in the chapter "With the help of the Oracle" extracted from the book "How to make a company work in an uncertain country" (Endeavor - Editora Campus, 2005).

Our companies back in time

A very important decision marked the first years of the new millennium at Integration.

"If we want to implement our recommendations, we have to have experience in actually operating businesses!” said Marcelo Berger. This way of thinking was strongly disseminated among the Founding Partners, with Marcelo at the helm.

In 1998, the Partners took the decision to work in the development of their own companies, creating an internal structure that included venture capital projects.

An Ala Szerman's beauty encounter

The very first venture was a well-known Brazilian cosmetics company: Ala Szerman. Integration chose to acquire the entire business in 1997: their brands, formulae, access to the distribution channels, inventory. This marked the beginning of a second cycle in Integration’s history, which has been essential to our story. During the day, the Founding Partners worked as consultants for Integration, and at night and on weekends, they took over as Ala Szerman executives.

To balance these responsibilities, Marcelo became the CEO of Ala Szerman and left consulting to dedicate himself to the cosmetics business. Andrea Aun was responsible for marketing; Carlos Lima for sales; Gilberto Sarian for supply chain and logistics; and Hugo Ribeiro for finance.

Together, they spent five years managing Ala Szerman, which was equivalent, in many ways, to a “real life” MBA in terms of the lessons they learned. There were many pains and accomplishments—experiences that made Andrea, Carlos, Gilberto, Hugo and Marcelo, after selling the company, even more prepared to continue with their passion for consulting through Integration.

The team at Xplan

A new entrepreneurial venture arrived in the following year. This time, it was a greenfield. It was named XPlan, an internet-based technology solution for demand planning and integration of supply chain, that supported many projects for Integration´s clients.

The business was proposed by Rodrigo Griesi – a director of Integration´s Supply Chain practice at the time – and the Founding Partners agreed on creating a new company where Rodrigo was one of the Partners. Xplan developed its proprietary solution based on the needs of Grupo Suzano’s distributor company, SPP, who knew Integration well and agreed to be a partner in this undertaking—another relationship of which Integration is still very proud.

The solution soon became a market success, as it was developed based on the practical needs of the companies with whom Integration had already worked, as well as our technical knowledge of supply chain and S&OP in particular. After three years in operation, XPlan became linked to Intergraph (Sisgraph), a large technology company in Brazil. The business expanded, and in the next year was sold to Datasul (now Neogrid) – an even larger technology group in Brazil.

A few years later, there was a third venture: a below-the-line communications agency called Samurai, which also turned out to be a success in the Brazilian market. Similar to XPlan it was a greenfield venture, in partnership with a manager at Integration, Rodrigo Helcer which ended with Samurai being incorporated by Momentum do Brasil, a company that belonged to Interpublic Group, in 2011. This was the last business Integration developed inside its venture capital initiative.

A day at Samurai

In 2005, which was a very important and decisive moment in our history, the Founding Partners were constantly asking themselves, “Do we want to continue with other businesses? Or is the experience we have gained, which we needed to understand what really makes businesses happen, enough?”

In Ala Szerman and Xplan, Marcelo Berger had taken the lead and it was at this point that Marcelo Berger decided to continue with venture capital and private equity initiatives and created his own company, Trigger Participações, in Brazil. Andrea Aun, Carlos Lima, Gilberto Sarian and Hugo Ribeiro de Almeida chose to continue with their passion for consulting.

Focus on Consulting

Integration then began a new era completely focused on consulting, with a new strength that was reinforced by the lessons the Founding Partners gained from their forays into venture capital. Following this new era, the decision was made to turn Integration into a business modelled on partnership.

Integration’s growth in Brazil was steady, remaining between 50 to 70 percent each year. The Founding Partners consolidated Integration as a respectable brand in Brazil and began focusing on new initiatives:

The founding partners with Paula Mercadante (center)

Paula Mercadante joined Integration in 2005 as the Partner responsible for the company’s Implementation Practice, bringing with her an in-depth knowledge of highly complex project implementation across several sectors and regions of the world. This partnership was an essential contribution to the consolidation of this new practice.

Integration also deepened its knowledge of training and qualification during this period, through courses outside of Brazil focused on andragogy – the science of teaching adults. The company has since benefited from a deep understanding of how to train and pass on knowledge in our projects.

Similarly, Integration has also spent a significant amount of time studying change management and stakeholder management, resulting in what we refer to as “Integration People.”

Signed contract for our first international office at Ciudad de México

Integration's growth continued to be strong in Brazil. Several projects were delivered outside of Brazil for multinational companies who had previous experience with us and asked us to replicate our work in other countries in Latin America. It was, definitely, a strong call to action: when your Clients want you to do more for them, you do it!

But these projects were always executed by consultants from the São Paulo, and questions about whether to expand into other countries began to surface as a strong element in our strategic discussions. Our Partners continually asked, "Can the model in which we work be expanded regionally? Or is it adherent only to the Brazilian reality? Can we replicate this method and professional profile in other countries?"

Ultimately, the decision was made to invest in two additional markets within Latin America: Mexico and Argentina.

Gerard Schoor, Carlos Lima, Andrea Aun, Hugo Ribeiro de Almeida and Gilberto Sarian

Gerard Schoor, Carlos Lima, Andrea Aun, Hugo Ribeiro de Almeida and Gilberto Sarian

We are very grateful to Unilever for bringing us to Mexico! It was with through them that we began our first project in Mexico—a very enriching integration project. Unilever Mexico had purchased a margarine company called Marga Carrancedo, and we had the honour of being chosen to develop this Post-Merger Integration.

From then on, our growth in these new regions followed a similar trajectory to our history in Brazil: Integration’s work and reputation spread by word of mouth and the endorsements from our clients, which opened doors in other companies, such as Reckitt Benckiser, Diageo and Mastercard. From the Mexican Operation, we have been serving clients in Mexico, Central America, the Caribbean and the United States with great success.

In 2008 we were confident enough to integrate a local Partner: that is when we met Gerard Schoor. We were very happy to have our invitation for Gerard to become a Partner at Integration, leading our operations in Mexico, accepted by him.

As Managing Partner and President of Integration Mexico, Gerard brought his vast experience in the international market and focus on industrial management in large global companies to add substantial to our business and even more knowledge to our expertise in consulting.

Contract sign for the Argentina's office

Renovations at the Argentina office Our gratitude in Argentina goes to Sadia (now BRF), the company that opened the door for us to develop our first project in the country.

We were also proud to serve large local clients, such as FEMSA, Nokia, Cadbury and Arcos Dorados.

A very important milestone for the Argentina Operation was the entry of Laura Gé in 2007 as a Managing Partner at Integration, and President of the Southern Cone operations.

In 2010, Integration was already drawing upon the experience of seven Managing Partners in three countries, making our dreams of internationalization and a real partnership come true. Laura Gé, Gerard Schoor and Paula Mercadante joined Andrea Aun, Carlos Lima, Gilberto Sarian and Hugo Ribeiro de Almeida on the company's leadership board.

*Laura Gé was part of Integration from 2007 to 2016

Chile team

The success of the offices in Mexico and Argentina led us to open one in Santiago in 2008. Of the countries in Latin America, Chile has the largest penetration in consultancy and is a mature market that requires local knowledge.

Unilever was our first client in the country, again giving us the opportunity to introduce our work to the region. And, once again, we are extremely grateful!

Our ability to grow internationally must also be credited to the professionals who participated in the start-up cycle for each of our new offices. In the first years of each new operation, we had professionals transferred and living in the different countries to ensure each office was imbued with Integration’s culture and method.

Integration is grateful for the dedication and high quality work of these professionals who led the effort of opening our offices in Latin America: Janaina Betteley, for Mexico, Argentina – and, most recently, the UK offices; Luis Carlos Vidal, who led Mexico for five years; Marcos Novoa y Novoa, who was also dedicated to make our Mexico office a reality, and played a very important role in it; Marcelo Roma, who worked in Argentina and the UK; Rodrigo Seabra, who also had an essential role in Mexico and is now the Partner in charge of our German operation; and Rafael Pinto, who participated in the development of the Chile office.

Each of you played a relevant role and is part of our history in this very special chapter.

*Janaina Betteley was part of Integration from 2002 to 2020

Our Partners and Directors at London

To grow outside Latin America and establish ourselves truly as an international player, we took an important step in 2010: the opening of our office in London. This expansion was carefully considered, with thorough internal analyses.

The expansion to Europe called the attention of Pedro Zanni, professor and doctoral student in one of the top universities in Latin America, Fundação Getulio Vargas. He carried out an internationalization case study about Integration, published in 2013.

This move also marked the start of a new cycle for Integration - an important step during which we learned a lot. And we see we have achieved some great accomplishments. Since its opening, the London office has grown a lot both quantitatively (the number of consultants and revenue), and qualitatively (client repurchase, recruiting, adapting our method to the reality of the market). Today, we are proud to serve corporations in Europe, such as Diageo, Red Bull, Monsanto, Sara Lee, L’Oreal and BRF, in 60+ countries.

Martin Wing (center) with Integration's board

In 2013, a new Managing Partner joined our team to lead the UK Operation: Martin Wing, a British executive with experience in consultancy in Europe, and a board member of the Management Consultancies Association in the UK. Martin took over as Managing Partner of the London office and guided the team to the next level.

*Martin Wing was part of Integration from 2013 to 2016

Rodrigo Seabra and Sophie Herrmann at Munich

In 2015, we took yet another step in our international expansion efforts: to support our clients in the DACH (Germany, Austria and Switzerland) region, we opened our German office in Munich, with Rodrigo Seabra as Partner of the operation. The efforts we put in place to hire a local leadership started with the Director Sophie Herrmann, and since then we continue to grow our operation with local professionals.

We are growing in the market, and we maintain the same entrepreneurial spirit and love for consulting that we had when we opened our first office in São Paulo, in 1995.

*Sophie Herrmann was part of Integration from 2015 to 2020

Luis Carlos Vidal, Francisco Pereira Leite and Leonardo Zylberman

In 2013, Francisco Pereira Leite, Leonardo Zylberman and Luis Carlos Vidal became the first Directors to be named Managing Partners, after climbing the rungs of our career development ladder. These three professionals joined the company as Analysts in 1999, so their achievement and evolution in becoming Managing Partners was an incredibly symbolic moment for Integration—they were the first ones to make the full journey from our entry-level positions to becoming a part of our teams of Partners.

*Leonardo Zylberman was part of Integration from 1999 to 2020

Augusto Ribeiro, Janaina Betteley and Rodrigo Seabra

In 2016, we experienced another important moment. Augusto Ribeiro, Janaina Betteley* and Rodrigo Seabra were invited to become Partners after having spent most of their professional careers at Integration.

Augusto Ribeiro joined as a Partner responsible for the Marketing & Sales practice; Janaina Betteley* co-led the United Kingdom office; and Rodrigo Seabra took the lead of our DACH operations, based in Munich, Germany.

Also, in 2016, Laura Gé, the Partner who led the Southern Cone Operation for nearly 10 years, left Integration. We are eternally grateful to Laura for all the work she did. Without a doubt, her work was key to the positioning and growth of the Integration brand in Argentina.

In the United Kingdom, Martin Wing similarly ended an important three-year cycle during which he, too, made a mark on the company, helping us to acclimate to British culture.

*Janaina Betteley was part of Integration from 2002 to 2020

In relation to the start of the Leadership & Organizations practice, we also marked another much-anticipated milestone—the entry of another new Partner, Renata Moura, who began leading and building the area in May 2016.

Renata Moura

Different from other members of the board, Renata spent most of her career at other companies, and she came to us with 25 years of outside professional experience. She has a Law degree, an MBA in Operations from IE Business School, and additional specializations from Fundação Dom Cabral (FDC/Insead) and COPPEAD/RJ.

Alejandro Martinez

In 2018, Integration marked yet another important moment with the addition of Alejandro Martinez as a Partner in Mexico. Alejandro held the same position at A.T. Kearney for 20 years before joining us, and he works alongside Gerard Schoor in our Mexico operation, which is now more than prepared to support the challenges of our clients in the region.

*Alejandro Martinez was part of Integration from 2018 to 2024

Augusto Ribeiro, Rodrigo Pasianotto, and Matt Suggett at the U.S. operation

In 2018, we took another step in establishing ourselves as an international player by launching our first office in the United States in San Francisco. Formally entering the U.S. was a momentous and integral step in our growth as a global company.

In 2019 this was followed by the opening of our Chicago office. This office enhances our ability to serve clients across North America from a central Midwest hub, and expand our relationships with companies, universities and other partners in the immediate region.

This video marks the moment we ‘cut the tape’ on our new office.

*Matt Suggett was part of Integration from 2011 to 2022

*Rodrigo Pasianotto was part of Integration from 2004 to 2023

Gary Singer

Gary’s entry marked a new phase of growth for Integration in the U.S., where we focused on increasing our size to meet growing demand for our services. Gary’s years of experience in the consumer products industry and his specialization in marketing and sales projects are well-aligned with the profile of Integration’s consultants and international expansion movement.

Prior to joining Integration, Gary Singer spent 25 years as a partner with Accenture and most recently EY. In these roles, Gary led the Global Trade Promotion and Sales Effectiveness practices, respectively, working across the consumer products industry and others. Gary began his career as a marketing analyst at Procter & Gamble.

*Gary Singer was part of Integration from 2018 to 2024

Jamie Gale

Jamie’s entry similarly marked an important moment for Integration in its expansion internationally, bringing a local partner to the UK office to meet growing demand. Jamie’s vast professional experience in the consultancy sector, especially in strategic and international projects, is well aligned with Integration’s consultants and our international expansion movement.

Prior to joining Integration, Jamie Gale was a partner at Arthur D. Little, where he helped launch and drive a specialist, cross-sector practice focused on digital problem-solving. He also served as a partner at Atos Consulting, working with clients across the manufacturing, retail and transport sectors to improve operational performance, and design and execute against customer experience, IT and digital strategies, reduce spending and improve safety. Jamie spent two years as head of aviation at Fujitsu Services as well, and more than doubled the size of the business sector for the company during that time.

In the blink of an eye 25 years have passed.

It has been 25 years of lessons learned, achievements, mistakes, development, honors and passion...

It has been 25 years of trying to work and implement the Values* based on 7 Ethical Principles^© : respect, dignity, justice, cooperation, simplicity, honesty and truth, with our clients and our professionals.

It has been 25 years discovering our love for supporting companies to achieve their goals, helping them to implement their projects, understanding deeply the challenges, the opportunities, and delivering our best for each project we were hired!

Since 1995, we have worked on more than 2795 projects, we assisted more than 730 clients, 9 offices, we delivered projects in 81 countries, 1.236 professionals working with us during these years and 25 more years to come and we are hopeful and excited for it!

Thank you for everyone who helped us to reach this milestone!

Our 25th anniversary celebration video

Today, Integration is proud to be home to 17 partners, 10 directors, 35 managers – totalling 62 professionals in the company’s leadership.

(*) The reference to the Values described here is based on the Ethical Principles (Character) contained in "The Tree of Evident Professional Performance" (1997) and the "Human Potential Factor Trilogy" (1982/86, 1988, 2020) authored by Luís Antonio Ervolino and co-authored by Amélia de Carvalho e Silva. The definition of each Value was established by Integration Consulting and does not correspond to the original meaning of the Ethical Principles (Character).

In 2020 we were delighted to announce the promotion of two special professionals, who were already longstanding members of Integration’s team, to become Partners: João Barros & Roger Saltiel.

João Barros

João Barros joined Integration in 2006 as a junior consultant. He experienced a variety of business segments, and found his strength in Supply Chain, with projects ranging from designing supply chain strategies, reconstructing operations directorates, delivering manufacturing efficiency and re-thinking logistics operations.

Roger Saltiel

Roger Saltiel started at Integration in Marketing & Sales in 2002. Over many years, he has led projects related to the Indirect Channel, Market Scan and Definition of Go-to-Market Models, working in the most diverse sectors. His projects have taken him to Brazil, the United States, Latin America and Europe, contributing to a solid international experience. He is a member of the Brazilian Association of Wholesalers and Distributors (ABAD), serving on the leadership of the Indirect Channel Committee.

See the moment both discovered they were promoted to partners

Matt Suggett, Paulo Piccini, and Jorge Gomes

2020 was a challenging year, but we were proud to announce three new directors: Jorge Gomes, Matt Suggett, and Paulo Piccini.

Jorge Gomes has been working in the Finance and Management team since 2008 and has led the practice for the past four years, where he has made his mark and brought about a transformation. He started at Integration as an Intern and during this period, he has developed his expertise through projects that focus on topics such as defining business strategies, business feasibility studies, the definition of commercial models (Go-to-Market), strategic and commercial diligence, revenue management, and cost-to-serve analysis. Jorge works in the following sectors: consumer goods, food and beverage, paper and cellulose, private equity funds, and financial institutions. Before joining Integration, he worked as an Intern in the supply chain area at Pirelli and in the financial area at Alcoa. Jorge Gomes has a degree in production engineering from the Mauá Engineering School.

Matt Suggett joined our London office in 2011 and has played a critical role in Integration’s history – he was one of the first to join our team in the U.K. and has been a key player in the opening and consolidation of Integration’s international operations. Currently, Matt lives in Los Angeles and is part of our U.S. leadership team. His client work has focused on commercial strategy, market entry strategy, pre-deal and post-deal M&A (investment thesis, due diligence, market digitalization, and PMI), and organizational redesign projects in the FMCG, health, mining, and biotechnology sectors. His experience spans more than 20 countries on 5 continents. Matt holds a Bachelor’s degree in Economics from Oglethorpe University (Atlanta, USA), a Master’s degree in Management from London Business School, and a graduate-diploma in Computer Science from Oxford University. He also completed a Masterclass in Private Equity at Harvard Business School.

*Matt Suggett was part of Integration from 2011 to 2022

Paulo Piccini has recently joined Integration. We are proud that Paulo accepted this challenge. Paulo has over 15 years of experience in strategy and management consulting. Paulo has worked in a wide range of topics and projects in different industries such as consumer goods, retail, IT and metals & mining. Before joining Integration, he worked as an associate principal at Partners in Performance and, previously also at Bain & Company and Accenture. Paulo Piccini holds a degree in Business Administration from Fundação Getúlio Vargas and an MBA from INSEAD. His appointment further strengthens our team of directors and our Finance and Management practice!

We are honored to share our new address in Germany! The Munich office is located in an established business district in the heart of Munich.

This move aligns with our business expansion strategy in Europe and especially in the #DACH region (Germany, Austria, and Switzerland), allowing Integration to contribute to the business strategies of companies based in the region, through projects in Post-Merger Integration, Leadership & Organization and within the segments of Marketing & Sales, Finance & Management, Supply Chain, Implementation and Sustainability.

Julian Lempp

In recent weeks, Integration Consulting in Munich, Germany, has had some exciting news to announce: Clemens von Guggenberg joining the firm as a Senior Global Partner and our new office address. Now, Integration would like to share that it has a new director in Munich, Julian Lempp!

Starting at Integration as a manager, Julian has been working strategically, supporting the office's projects and building a solid relationship with clients in the region. Julian’s promotion was revealed in a surprise announcement, at an internal online event in February, in which all professionals from the company were present. It was a unique and moving moment, which will remain memorable forever.

Congratulations, Julian!

Four new directors

2021 has been both a challenging and amazing an year at the same time. Certainly, one of the high points is celebrating our four new directors: Alice Maschera, Carolina Flores, Lucas Tavolaro and Quentin Girard.

Alice Maschera is a director at Integration's UK Office and she has been working at the company since 2013. Alice holds a bachelor’s degree in land economy with a focus on economics and law from the University of Cambridge. She has worked on projects all around the world, with an emphasis on supporting FMCG companies with their commercial strategies. Her experience includes strategic roadmaps, entry strategies and go to markets in the areas of food, beverages, health and beauty, retail and more. Alice also been extensively involved in business planning, organizational structure, distribution management and sales team management.

Carolina Flores is a director at Integration and she has been working in the Finance & Management Practice since July 2010. Carolina received her degree in business administration and economic sciences from Insper in 2010. Prior to working at Integration, she was a statistics specialist at an education-focused NGO and an analyst at Galia Investimentos. Her experience includes projects focused on right-sizing, operational efficiency, organizational structure, synergy analysis and post-merger integration in sectors such as real estate, consumer goods and finance. Carolina has worked on transformational projects involving the restructuring and integration of large teams.

Lucas Tavolaro is a director at Integration and he has been working in the Finance & Management Practice since 2011. Lucas obtained a degree in business administration from Fundação Getulio Vargas in 2011. His professional experience focuses on projects involving strategic roadmaps, mergers & acquisitions, go-to-market strategies, cost management and strategic sourcing in areas such as consumer goods, customer loyalty, civil construction, education, private equity, oil and gas and financial services.

Quentin Girard is a director at Integration and he has been working in the Finance & Management Practice since May 2013. Quentin holds degrees and accreditations in finance and economics from the University of Oxford, the Wharton School and IESE Business School. He has worked at Integration’s London and São Paulo Offices, delivering projects across a wide array of countries in Europe, South America and Central Asia. His primary experience includes projects related to strategic planning, cost efficiency, cost to serve, revenue management and route to market in sectors such as pharmaceuticals, FMCG and retail.

Integration Consulting is honnored to announce that we have a new Global Head of Talent Acquisition based in our São Paulo Office: Martina Zago.

Martina joined our Corporate team in March 2022, with the objective of strategically developing Integration’s recruitment efforts. She will support all of our Offices by advancing talent acquisition, employer branding, diversity & inclusion and internal sustainability effort.

Prior to joining Integration, Martina worked as a senior talent acquisition manager at Randstad. Her experience includes managing, recruiting and selecting teams, putting together strategies, managing candidate experience activities, developing R&S indicators and providing process improvement.

Welcoming two new directors to our leadership team: Vinicius Olivo in Brazil and Jonathan Ezban in the Mexico.

Jonathan is a director based in our Mexico City Office and has been part of Integration’s Marketing & Sales Practice since 2011. His experience includes market scans, market entry strategies, go-to-market strategies and implementation, commercial due diligence, distribution strategies, commercial structure sizing, implementation architecture and project management office, with a focus on the consumer goods, food & beverage and healthcare industries. Jonathan holds a degree in business engineering from the Instituto Tecnológico Autónomo de México (ITAM).

Vinicius is a director based in our São Paulo Office and has been part of Integration’s Marketing & Sales Practice since 2011. His experience lies in go-to-market and market scan projects, among other methodologies, across diverse sectors and global geographies, with a special focus on agribusiness. Vinicius holds a degree in social communication with a specialization in brand management from Escola Superior de Propaganda e Marketing.

Integration is pleased to announce that we have two new members on our team of directors: Ian Mattiussi and Marília José. Both professionals have been working at Integration for many years during which they’ve delivered diverse projects with a great deal of commitment, respect and drive to consistently leave behind a positive legacy.

One of the cornerstones of Integration’s culture is contributing to the professional development of the individuals with whom we work. Over 17 years ago, Guido Solari started his career journey here at Integration as an intern for the Buenos Aires Office. Today, we have the privilege of announcing that he’s now a partner of our company.

Guido Solari is a partner at Integration and the head of our LATAM offices. Guido joined the company in 2006 and is part of the Marketing & Sales Practice. He has carried out over 250 projects across Latin America, North America and Europe, serving clients in the areas of mass consumer goods, agribusiness, pharmaceuticals, media & entertainment, government, retail, e-commerce and construction. His experience is focused on growth strategies such as market scans, customer segmentation, go-to-market strategies and category management, as well as mergers & acquisitions and operational efficiency. Guido holds a degree in economics from Universidad Torcuato Di Tella and Université Paris Dauphine.

Integration Consulting is delighted to announce that we have a new global partner based in our São Paulo Office: Paulo Piccini.

As part of our Finance & Management Practice, Paulo has been with Integration since 2020. He has over 18 years of experience in management consulting, optimizing business operating models and working at the crossroads of business and technology. Before joining the company, Paulo worked at Partners in Performance, Bain & Company and Accenture, as well as for diverse technology and internet companies. Paulo holds a bachelor's degree in business administration from EAESP/FGV and an MBA from INSEAD.

Integration adds two new directors to our leadership team: Alessandra Reganati, a supply chain specialist at our São Paulo Office, and Luis Bernal, a marketing & sales specialist at our Mexico City Office.

Integration’s leadership has the pleasure of welcoming three professionals to our team of directors: Diogo Selingardi, Jairo Pakes and Leticia Molina. These outstanding individuals have had impressive careers over the years here at Integration, with a track record of delivering excellent results to our clients, contributing to the development of other professionals and helping Integration evolve.

Integration’s Mexico City Office gets a new director. With over two decades of industry experience and after serving as a supply chain specialist at Integration for 12+ years, Ricardo de la Cueva joins the leadership team responsible for LATAM.

Our São Paulo Office welcomes a new partner. André is dedicated to helping organizations navigate diverse challenges related to growth, innovation management, digital and data solutions, go-to-market models, market-entry frameworks and global marketing.

Quentin Girard strengthens Integration’s team of global partners. Quentin is specialized in strategic planning, cost efficiency, cost-to-serve, revenue management and route-to-market models.