Integration attended the 2023 Annual Convention of Indirect Channel at ABAD (Brazilian Association of Wholesalers and Distributors) this week, together with approximately 700 industry and distribution entrepreneurs. The central theme of this year’s convention was “tackling challenges, incorporating resources, generating results”. Representing Integration, Roger Saltiel participated in the event as the coordinator and moderator of the association’s Indirect Channel Committee panel.

Celebrating its 10th anniversary in 2023, the Indirect Channel Committee panel brought together industry and wholesale distributors from some of the biggest names in Brazil to discuss an important issue: how to promote the inclusion of small retailers in digitalization processes.

After extensive exchanges, the Committee shared key insights regarding ways small and medium-sized retailers can digitalize as well as the role of the indirect channel in this process. The session featured numerous case studies and interesting initiatives that are being pursued in a current market context characterized by fierce competition and an abundance of different solutions.

An additional highlight this year was the Indirect Channel Committee being featured as a cover story in the magazine “Distribuição” (Distribution), in which Roger shares insights about how the committee promotes digitalization and advises small and medium-sized retailers with this challenge.