Michelin | Camila Santos

Camila Santos highlights the genuine partnership and human quality she experienced working with Integration. From day one, she was struck by the team’s active listening, humility and flexibility: “They came in genuinely intent on understanding us.” Rather than delivering a pre-packaged solution for Michelin, Integration co-created the project alongside Camila’s team – a dynamic that made implementation smoother and ensured long-term alignment. She stresses the value of tailored delivery: “It wasn’t a copy-paste solution. Everything was adapted to our specific context.” For Camila, this hands-on, context-driven approach gave her team the confidence that the strategy would truly stick.

At the time of this recording, Camila Santos was a Commercial Director at Michelin.