Kraft Heinz | Raphael Branchini

Raphael Branchini talks about the journey with Integration that began in 2019 and that the objective of this partnership was thanks to an opportunity for Kraft Heinz to redefine its way of going to market in all markets in the international zone. To achieve this, a repeatable methodology was created so that specific countries could benefit from the reformulation of their market entry. There was a new element that was very relevant: the creation of this global community within Kraft Heinz, which is now able to discuss go-to-market as a driver of growth. He mentions that they are very proud of the results achieved and even more excited about the opportunities that lie ahead. Integration was a very close partner who immediately got involved in the process. She mentions being a long-term partner, willing to build together. Professionals become part of the team and are flexible.

At the time of this recording, Raphael Branchini was Vice-President Global GTM and Sales Capabilities at Kraft Heinz.