The aim of this report, developed collaboratively with Integration Consulting, is to provide our members and the UK health & beauty industry as a whole visibility and guidance on how to navigate the market over the next 5 years. We do so by outlining key trends among consumers, channels and business practices, along with practical points of consideration for each.

While the outlook until 2030 is marked with critical shifts and even some level of disruption, the future looks bright – especially for those who plan, prepare and act with foresight.

As shown in the level of disruption graphic throughout the report, some trends require only minor adjustments to the business or operating model, allowing companies to continue with business as usual. Others, however, demand more profound changes in how we operate, requiring greater attention and strategic adaptation.

This exercise was carried out as a qualitative assessment based on market research and industry experience by Integration Consulting.

We hope that our Strategic Roadmap 2030 will contribute to the continued success and perpetuity of players in our industry, and provide readers with thoughtful insights.

The H&BA Strategic Roadmap 2030 is divided into three sections:

1- Shifting consumer behaviour: What are shoppers seeking and how are they interacting with health & beauty products?

2- Changing retail landscape: How is the UK retail landscape evolving, across both physical and online channels?

3- Growth enablers: Where should health & beauty players focus to drive growth in the industry?