Beam Suntory

Walter Celli, president of Beam Suntory in Brazil, talks about the challenges of launching the company’s GTM. Celli had already worked with Integration in other projects, so he was familiar with Integration’s specialization in this topic. In his opinion, Integration has three differentials: first, the fact that the team thinks about the project from beginning to end; second, the team’s availability; and, third, the networking opportunities Integration provides.

* At the time of this recording, Walter Celli, was a President at Beam Suntory.