Integration Consulting recently took part in the UK The Health & Beauty Association’s annual conference, where Jamie Gale moderated a lively panel discussion. Together with industry experts Janette Block (Seaband), Mandy Willmore (Powermed) and Viviana Moreno (Colgate-Palmolive), the panel discussed issues that are top-of-mind for executives in the health & beauty (H&B) sector, with four points found to be particularly relevant for companies:

Artificial Intelligence: Executives would be wise to realize that AI is here & now, both in its applications and immediate benefits. More than just boosting efficiency, H&B companies are already leveraging it in areas such as sales force effectiveness, planning and even brand building. Organizations have the opportunity to look past the hype and practically use proven AI tactics to get a step ahead.

People: Despite any perceived AI disruptions, one thing remains clear: humans do business with humans. Reinforced by greater attention to mental health across the board, human elements such as connection, interaction, diversity and inclusion remain key for businesses to succeed – from strategy to commercial planning or that essential link to clients and customers. As such, it seems unwise to “divest” or pivot away from a people-centered approach to business.

Sustainability: The market is evolving in its thinking and approach to this topic. Businesses are moving beyond a mere recycling approach and towards an end-to-end zero-waste mentality together with customers. For H&B companies, sustainability is becoming increasingly relevant. While still a hot topic for consumers, at the shelf it is being increasingly balanced with other key considerations such as the rising cost of living as well as demands for convenience and accessibility.