Digitalization in the Indirect Channel at ABAD’s panel – Part I


ABAD’s Panel on Digitalization in the Indirect Channel

Integration moderates the first ABAD event of 2022

In partnership with ABAD (Brazilian Association of Wholesalers and Distributors)

Integration Consulting led a panel about digitalization in the indirect channel on February 21. Integration Partner Roger Saltiel moderated the discussion among the attendees, discussing how digitalization can be leveraged as an opportunity and how companies can prepare for the future. Presidents from ten of the leading FMCG companies along with ten top-level executives from some of the largest wholesalers and distributors nationwide took part in the event.

This was the first of three meetings addressing the topics of market trends, digitalization opportunities and success cases. The aim of these gatherings is to develop a consolidated digitalization roadmap for indirect channel agents to be presented at ABAD’s annual convention in June 2022.

  • On 23 February 2022