Kraft-Heinz | Jesús Velázquez, Global Exports Vice-President

In this video, Mr. Velázquez details the role Integration played in the spin-off, in chancing the company’s trademarks. From the organization of the information which involved over 14 brands in 14 countries, Mr. Velázquez was already able to see that the team of consultants became the company’s own team, presenting a strong commitment to achieving the result with the involvement of all the stakeholders.

At the time of this recording, Jesús Velázquez was the Vice-President of Global Exports at Kraft.