Bel Brands | Curt Balara, Chief Customer Officer

Integration supported Bel Brands on two projects, the first one was centered around trade ROIC and the other project we worked on was more around customer segmentation, focusing on trade investment. Integration really did a bunch of heavy lifting to help us pull together relevant, accurate information to do the analytics. Curt Balara highlighted Integration’s commitment on training for some of our professional that were newer to this area of revenue growth management team members, being super professional, very knowledgeable with a great collaboration, working very simple in terms of the architecture and the execution was very much on time and incredibly accurate.

At the time of this recording, Curt Balara was Chief Customer Officer at Bel Brands