The mission of the Brazilian Association of Wholesalers and Distributors – ABAD (Associação Brasileira de Atacadistas e Distribuidores) is to advance the development of the supply chain for indirect channels throughout Brazil as well as to stimulate knowledge sharing between industry, independent retailers, service providers and companies in this area.

Integration is proud to support ABAD in its endeavors by promoting dialogue and exchange with the relevant stakeholders. At ABAD’s 40th Annual Convention, Roger Saltiel from Integration had the pleasure of moderating a panel discussion about the future of the indirect channel that brought together a number of big names and leading industry experts.

Some of the key topics discussed by the panelists included:

1. The need to improve access to information to boost operational efficiency
2. The critical role of segmentation and specialization for long-term business viability
3. A consideration of changes to the role of sellers being brought about by new technologies

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