Integration Consulting marked ABAD’s 45th anniversary at a lunch with the association’s board on Thursday, August 20.

The occasion recognized a partnership of more than 20 years focused on strengthening Brazil’s indirect channel, which connects industry and retail across the country. Integration presented ABAD with a scale model representing the supply chain and the role of wholesalers and distributors in supporting product availability nationwide.

Since 2015, Integration has contributed to ABAD’s Indirect Channel Committee through studies and strategic discussions on distributor profiles, industry expectations and the association’s strategic planning. More recently, the work has addressed new technologies, changing consumer behavior and sustainability.

“More than celebrating ABAD’s 45 years, this recognizes a history built together, based on trust, the exchange of knowledge and a lasting commitment to strengthening the indirect channel,” noted on participant.