Efficiency in the supply chain is rarely achieved in isolation. It tends to advance when companies across a sector share what works in practice, a theme at the center of Integration’s participation in the 45th ABAD National Convention.

Held by the Brazilian Association of Wholesalers and Distributors, ABAD, in Atibaia, Brazil, the 2026 edition was themed “Supplying the Future: from Legacy to Innovation to Build New Horizons” and brought together nearly 950 participants and business leaders from across the sector.

Integration’s Alessandra Reganati was invited to moderate a panel alongside Leonardo Miguel Severini, President of ABAD, and a group of industry leaders: Alessandro Hammoud from Ypê, Badger Barcelos Hentzy from Unilider, Juliana Oliveira from Mars and Mário Neis from Distribuidora Müller.

The session, “Supplying the Future with Efficiency: Innovation, Automation and Collaboration in the Supply Chain”, explored how collaboration across the chain, the integration of information and emerging technologies are driving meaningful efficiency gains. Rather than treating these as separate levers, the discussion considered how they work together, helping the sector evolve with more agility and predictability.

Integration’s involvement reflects a long-standing relationship with ABAD, spanning 28 years, and a shared commitment to advancing the wholesale and distribution sector in Brazil.