Integration partner Guido Solari was recently featured in Movant Connection, one of Latin America’s most-read digital news platforms, in an interview exploring the connection between logistics and business strategy in uncertain environments.

In the conversation, Guido highlights how logistics (often representing 12–15% of a company’s cost base) must go beyond efficiency and become a source of competitive advantage. He outlines the importance of connecting supply chain decisions directly with strategic intent, building a “fast & human” model rooted in agility, consistency and team alignment. Especially in challenging contexts like Argentina, he emphasizes the need to set crystal-clear priorities, stay focused on value delivery and resist temptations to adopt technology without a clear direction.