BASF | Sergi Vizoso

Sergi Vizoso says that the challenge they posed to Integration was to help design and review the go-to-market to capture the maximum opportunities for the company, prioritizing some markets over others. The difference in selecting Integration was seeing that the consultancy is very specialized in go to market. Another crucial point was the people and the clarity with which they explained why and how they would do to help the company achieve this challenge. Another assistance from Integration was in the Change Management part at the end of the project. He ends by saying that the company brought the distinction of assisting not only in the initial stages, but in post-sales, something unusual and which brings a lot of value to what was done.

At the time of this recording, Sergi Vizoso was Senior Vice-President Agricultural Solutions LATAM at BASF.