Integration had the pleasure of taking part in the Promotion Optimization Institute’s (POI) Spring Conference last week in Chicago. Representing the company, Gary Singer, Marília José and Pablo Álvarez took the opportunity to find out what other companies are doing in revenue growth management, to share experiences from the consulting world and to network.

Lots of innovation is clearly occurring in the area of revenue growth management, with numerous speakers and panelists sharing progress related to artificial intelligence, digital transformation, omnichannel, price and promotion optimization as well as workplace diversity and inclusion.

We hope to put some of these cross-industry insights to work for our clients and to have contributed our part, as well! The Integration team looks forward to attending the Fall Conference in Dallas next November – where we’re planning to share some thought leadership related to our experience and observations regarding revenue growth management and how companies can find sustainable growth in the new CPG landscape.