SUPPLY CHAIN

3PL SELECTION & WAREHOUSING EFFICIENCY

Rethinking your warehousing operations and outsourcing strategy to save time, space, and resources while reducing errors and improving flexibility on operation

What challenge(s) do our clients face?

The heart of a logistics operation beats. Working with a third-party logistics provider leverages scale and know-how, but if mismanaged, can bring severe customer impacts

With the rise in global supply chains, SKU volume and complexity, and customer expectations for on-demand items, balancing information flows (orders) and physical flows (inventory) in the warehouse has become increasingly challenging. Warehouse management requires deep technical understanding and flexibility to adjust to reality – or else it is easy for small issues to fester until they become major breakdowns, directly impacting customers who suffer from reduced service levels.

Despite their criticality, warehouses are often not given the attention they deserve by organizations, who tend to underrepresent their value on the P&L compared to capabilities like transportation, which have a higher direct cost attached. Getting warehousing right is important – and it can be a sensible strategic move to outsource operations to a third-party logistics provider (3PL), who brings scale and operational skills that might take time to develop internally.

While the potential gains from outsourcing are high, we have seen common challenges among clients in different industries, which can have amplified negative impacts:

  • Knowing your operation in detail and being aware of the rationale behind outsourcing, making expectations clear internally and with the potential service provider
  • Selecting the right partner, among heterogeneous players, considering the match between your needs and their reality (typically characterized by narrow margins)
  • Building a contract which effectively incentivizes the 3PL to deliver against your objectives
  • Managing the 3PL on the day-to-day, to ensure targets are met and issues are escalated

How do we help?

We support clients through the entire lifecycle of logistics outsourcing, from strategy conception through to Go-Live

DC IMPLEMENTATION JOURNEY 1 Logistic network simulation: scenarios analysis and decisionMake or Buy: own operation vs third-partner operationNetwork benefits and results: confirmation & monitoringSuccess criteria definition and management for all work streamsImplementation budget definition and monitoring Logistic Network Design & Business Case 2 Operation sizing: storage capacity, inbound and outbound projections for RFPRFP Elaboration: prepare necessary documents and submit for selected partnersSupplier selection process: build a comparison matrix to enable final decision 3PL Selection 3 Confirm definitions and DC operations processDC parameters: Inventory policy replenishment parametersSupply process redesign to support the new DC: Order-to-Cash, Replenishment & LogisticsDesign/Adjust corporate process considering the new realityEfficiency monitoring & KPI definitions DC and Processes Design: Technical Expertise 4 Implementation strategy definition + road block identificationDetailed implementation plan + implementation managementImpacts assessment: within the company / suppliers and customersRisk assessment & management Implementation Planning & Management 5 Go-Live Strategy / Cut-over planHypercare and stabilization monitoring Cut-Over & Hypercare 6 Communication plan & execution: internal and external stakeholdersStakeholder management plan and execution: Crisis committee definitionTraining and talent monitoring: retention planStructure and governance: adjustments to the new reality Training, Engagement & Communication

From our experience in different geographies and contexts, we bring expertise to help clients guarantee key success factors in outsourcing:

  • Selecting a partner to meet your needs: Undertaking deep Operational Due Diligence to assess players’ capability to deliver against specific business requirements
  • Setting contracts that align incentives: Defining clear SLAs linked to relevant bonuses and penalties
  • Managing communication: Designing and implementing an active governance model, to foster collaboration and benefit from the combination of different knowledge and skillsets
  • Clarifying boundaries between organizations: Building seamless operations based on clear and aligned responsibilities across systems, processes and contact points

Our recommendations are not solely technical but consider your characteristics and teams’ needs to build an implementable and sustainable solution.

What are the benefits?

Working with a 3PL can increase an organization’s competitiveness in several ways:

  • CHANGE FIXED PER VARIABLE COSTS – allowing an organization´s P&L to better react to volume fluctuations
  • REDUCE COST – Leverage scale of a 3PL to bring down fixed costs
  • IMPROVE SERVICE LEVEL – Gain efficiency through operational know-how
  • REDUCE ASSETS – Meet financial and/or strategic guidelines
  • FREE UP LEADERSHIP TIME – Delegate operational management and focus on core business issues
  • IMPROVE KNOWLEDGE – Gain knowledge on how to operate in a new region, channel, or client

How does it work?

Our approach has been developed through real-life experience of picking the best partner to balance your needs in operational expertise with the total cost of ownership (TCO)

Scope: which nodes, flows, operations (DC, Cross-docking, Transportation, etc.), elements (Infrastructure WMS x Labor workforce)Macro sizing: warehousing, picking, IN and OUT capacity3PL Requirements: geographic coverage, size, track record, services, etc.3PL Scan: which players on the market probably match our requirements? RACI Matrix: 3PL x ShipperOperational and Legal requirements: operation, management, system, infrastructure, compliance, commercial terms, etc.SLA’s: KPI’s, targets, bonus & penaltiesRFP e RFQ: bidding documents with quali and quanti requirements and tables for quotations Scorecard: evaluation criteariaDetailed Site visit Check-list: accordingly with RFP and scorecard requirementsSite Visit: at least 1 site per 3PL, with similar complexity levelQ&A Quotation and proposals receivingQuotation equalizationFirst round of negotiation: conducted by the client with Integration’s technical support Revised Quotation and proposals receivingQuotation equalization updateFinal round of negotiation: conducted by the client with Integration’s technical support Outsourcing Strategy Bidding construction Operational Due diligence Quotation equalization short list 1 2 3 4 5 GO / NO GO GO / NO GO DECISION

Our methodology is divided into 5 key steps:

Outsourcing Strategy – a critical step, often undervalued:

  • We start by understanding the characteristics of your business and your strategic needs to define the scope to be outsourced, considering the size and complexity of operations, processes and systems, and your objectives in each component.
  • We translate this vision into 3PL requirements, such as geographic coverage, service offerings, and track record.
  • Based on these needs, we scan the market to identify potential partners.

Bidding construction:

  • In preparation for the bidding, we ensure your requirements are understood by both sides of the table – setting concrete SLAs, roles and responsibilities, operational and legal requirements, and preparing the RFP and RFQ.
  • We pay special attention to the remuneration model at this stage, aligning mutual objectives and incentivizing the 3PL to help reach business objectives.

Operational Due diligence:

  • We deep dive into the operations of all potential partners, conducting site visits and assessments based on a detailed scorecard to understand if each 3PL has the capabilities and infrastructure to meet your needs.
  • We eliminate any partners that do not fall within the agreed tolerance level, regardless of their commercial proposal.

Quotation equalization:

  • Once proposals have been received, we guarantee the comparability of information to enable you to make an informed decision on the final shortlist.
  • We support you to prepare for the first round of negotiations, leveraging cross-industry best practices, and providing a technical challenge.
    Short-list:
  • For each of the following negotiation rounds ahead of the final decision, we prepare your team to lead and push at critical points.
  •  Our experience helps us to support you in generating speed, without compromising quality, ensuring the partnership begins on a strong foundation.

Short-list:

  • For each of the following negotiation rounds ahead of the final decision, we prepare your team to lead and push at critical points.
  • Our experience helps us to support you in generating speed, without compromising quality, ensuring the partnership begins on a strong foundation.

SUCCESS STORIES

CHALLENGE

Our client, a leading Acquiring Bank, operated through a network of over 150 DCs, serving 1.8m clients 300k+ orders/month at a premium service level (~40% orders required an express 4-hours SLA). To differentiate from competitors with aggressive pricing while protecting its margin, the organization needed to further increase the service level to meet increasingly demanding customer expectations.

APPROACH

The project’s objective was to revise the 3PL’s Remuneration Model in order to encourage productivity in its operation, increasing the service level without increasing costs. The project was a collaborative effort between the Shipper, 3PLs, and Integration – with all parties facilitated to bring input to the model definition ahead of bidding. Integration supported the assessment phase, design, bidding process, and implementation of the model.

RESULT

As a result of the highly disruptive model defined, our client’s SLA increased to bring them to a benchmark position within the market. As the model was designed to share service level gains with the 3PL, based on clear performance measures, the profitability of the partner also increased, strengthening the long-term relationship.

CHALLENGE

One of the largest perfume and cosmetics franchise networks in the world was experiencing rapid expansion in their E-Commerce business and had targeted to consolidate into a single DC to gain efficiency. Due to challenges in the implementation, which heavily impacted the ability to serve during the end-of-year peak, and damaged reliability, the client asked for Integration’s support to turnaround the operation and recover market position.

APPROACH

We reviewed the E-Commerce logistics structure and completed an in-depth assessment of the warehousing operation, to define both short- and long-term action plans to regain efficiency and service level. We supported the implementation of critical actions and prepared a roadmap to support the client in moving to a more automated model that would better serve client needs.

RESULT

Within 4 months of the implementation of the short-term actions, the picking efficiency (the crucial bottle-neck on the operation) improved more than 200% and the NPS (Net promoter score) increased +15 pp., surpassing its historical best. The client was able to re-establish their reliability in the market, leverage this solid foundation to continue to grow the e-commerce business.

CHALLENGE

A Top 5 Worldwide Express Logistics Provider asked for Integration’s support in launching a new business of the Super Express logistics operation, to fulfill the most challenging service level expectations on the market.

APPROACH

We supported the client right through from the strategic study of the model to the implementation and stabilization of the new business unit. We worked together with the client’s team to analyze market potential and define the value proposition, from which we could design the enabling logistics network and organizational structure. We prepared the contracting models and tools for service providers to participate in the bidding process, detailed processes and KPIs for the day-to-day running of the operation, and developed the implementation plan, to guarantee a smooth launch in the market.

RESULT

The launch was executed seamlessly and resulted in an extremely profitable business, with one of the highest growth rates among business units in the company, and became a benchmark for the industry.

OUR INDUSTRY EXPERIENCE

Integration has wide experience in the 3PL selection process, supporting clients from strategic sourcing design through bidding execution, right up until the warehouse is fully implemented and running.

We bring a deep understanding of both sides of the table; having delivered complex supply chain projects to shippers and to 3PLs, we are well-positioned to help you take decisions on when and how to outsource, in a way that works for all involved parties.

TALK TO US

Gilberto Sarian

Gilberto Sarian is a founding partner at Integration. Over the course of more than 25 years he has led the development of Integration`s award-winning Supply Chain practice, advising international clients across Latin America, Europe and USA. With a background in Engineering, he frequently participates in events and lectures across the world, to discuss latest trends [...]

Luis C Vidal

Luis C Vidal is a partner at Integration where, since 1999, he has been working in the Supply Chain practice. During this period, he has led projects in the most diverse sectors and in themes such as Logistic Optimizations, Process Efficiency, Planning (S&OP), Industrial Strategy, Go-to-Market Strategy and Distribution Structure. His international experience encompasses the [...]

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