Integration has published a new article in Management Today, a longstanding business publication in the UK focused on management, leadership and market perspectives.

Written by Integration CEO & Managing Partner for North America Cesar Keller and Managing Partner Jamie Gale, the piece explores a question many companies are currently facing: why do so many AI initiatives struggle to move from ambition to real business impact? Drawing on Integration’s experience supporting transformations across industries and markets, the article reflects on two assumptions that can often slow progress – that companies need perfect data before starting, and that only organizations with major budgets and highly specialized teams can generate value from AI.

The article also highlights a practical point we have seen repeatedly in transformation work: successful adoption depends not only on technology choices, but also on how the organization mobilizes around them. From prioritizing opportunities across revenue, efficiency and risk to enabling frontline leaders and middle managers to support execution, the piece looks at what it takes to turn AI from a promising idea into an embedded capability.

Integration is very glad to contribute to this broader conversation and to share some of the reflections we’ve developed alongside clients facing similar challenges.