Integration is continuing its work to support the Brazilian Association of Wholesalers and Distributors (ABAD) in setting a new strategic direction for its future. Integration partner Roger Saltiel, coordinator of ABAD’s Indirect Channel Committee, presented and led the discussion around the topic of “Towards a New ABAD” at the 3rd and final workshop on April 16.

Together with ABAD president, Leonardo Miguel Severini, as well as former presidents, the association’s board of directors and regional leaders, the group detailed the strategic plan and updated the pillars built since the first meeting.

With the overall aim of boosting ABAD’s industry relevance, better defending member interests, increasing membership and more, the group is working to establish set the governance, feasibility and a roadmap for actions that will help achieve this.

The final results will be presented on June 17-19 at ABAD 2024 ATIBAIA, the association’s National & Annual Indirect Channel Convention.