LEISURE & ENTERTAINMENT

MEDIA & ENTERTAINMENT

What challenge(s) do our clients face?

The media and entertainment industry is undergoing a major transformation and the final destination is still an unknown.

The way we discover, consume, and pay for media is continuously evolving and new entrants to the market are flooding in as entry barriers have steadily been eroded. In this new competitive environment, content is king and businesses must find the most efficient ways to distribute it across the array of digital platforms and channels which now exist, monetizing content as much as possible.

For more established companies, the need to innovate in order to stay relevant, expand market share, and protect profits is clear. In our experience working with some of the largest media and entertainment companies in the world, we have witnessed how changes in the market are impacting their business:

Impact Market Evolution Whilst the public’s choice used to be limited to TV, print media or cinema, nowadays media is consumed across online streaming services on laptops, phones, social media, YouTube etc. Democratization of screens Competition for attention is fierce and understanding how to win in your segment or channel is key to protecting or expanding your market share. Loss of market share We now live in an ‘on-demand’ culture where viewers prefer to watch on their own schedule, not one set by the broadcasters. A shift from linear to non-linear programming As consumption habits have changed the way organizations must organize to build and distribute content has changed. Business model evolution Distribution channels have expanded, and consumption has fragmented away from mass consumption channels to a wider group of digital media platforms. A shift from above the line (ATL) offline to below the line (BTL) online/offline media As consumption habits have changed the way organizations must organize to build and distribute content has changed. Clients dispersed across channels & willing to pay less Digital tools have now made it possible to deliver personalized content and advertising cheaply and easily. Mass vs personalized media Tailormade content/advertising is now becoming the norm. Customers expect to receive more personalized experiences and media companies must be prepared to deliver an increasingly tailored service. Changing customer expectations Content production has never been cheaper. The mobile phone has revolutionized picture and video-making and even professional equipment is affordable for the masses. The new entrants to the market are not professional motion picture and media conglomerates but influencers, studios and ‘YouTubers’. With access to technology comes a new breed of content-makers As the number of content makers and platforms for distribution grow, anyone can create great content (even from their bedroom) and there are no barriers to entry. Business owners must monetize content efficiently with a lean business structure. Squeezed margins

How do we help?

Considering the changing environment, through our Marketing & Sales, Finance & Management and Leadership & Organisation practices we aim to support our clients across 8 pillars.

MARKET SCAN

  • To help you understand how the market evolutions mentioned above are impacting your business directly, we can assist you through conducting a deep evaluation of your market ecosystem or one you are considering entering, providing recommendations as to how to respond.

CORPORATE STRATEGY

  • Given the changing market landscape, helping you to define your corporate strategy, goals, and business model considering your context, structure, product portfolio, customers, strengths and culture.

STRATEGIC ROADMAP

  • Considering the transformation ahead, defining a clear set of executable and coherent steps that take you from your current state to the desired end goal, aligned with stakeholders and with appropriate governance and measurable KPIs.

CULTURAL TRANSFORMATION

  • Definition and realization of the culture necessary to support your business strategy – taking an abstract concept into a pragmatic set of actions that changes behavior through identification, diagnosis, leadership preparation, management systems, and change management.

CAPABILITY DEVELOPMENT & STRUCTURE REVISION

  • Empowering and building capability in areas or business units that will be critical for business transformation through the identification of skills gaps, the definition of management structures, governance routines and roles, and responsibilities e.g. within business intelligence and strategy, financial control or new business or ventures.

B2B2C GO-TO-MARKET STRATEGY

  • Defining the multiplatform strategy and service model to reach viewers in an efficient and profitable way through a deep understanding of the new ecosystem and your target audience.

COST SYNERGIES (ZBO & ZBB)

  • Considering the margin and price pressures in the industry, ensuring profitability through the rightsizing of the company, structure redefinition and instilling a zero-based budget culture

POST MERGER INTEGRATION (PMI)

  • In an environment with frequent M&A, we help our clients deal with the most critical aspects of integration, right from the investment thesis through to full integration. Ensuring full value extraction and capture of synergies through an approach that considers both technical and human aspects.

SUCCESS STORIES

CHALLENGE

One of the world’s largest multinational mass media conglomerates sought out Integration to help them with their operations in LATAM. In response to market pressures, the organization was transitioning from a traditional media business into a multiplatform one and had defined a new operational structure to support this.

However, two areas that were crucial to the transformation, Emerging Businesses (which combined digital and product) and Business Intelligence were struggling to integrate and support the rest of the business units causing delays, communication issues, rework, and stagnant growth.

APPROACH

Integration supported the client in conducting an internal review of both areas, undertaking extensive interviews with 50+ team members, interfacing business unit stakeholders, and leadership. The internal audit was complimented by an external review of over 15 successful companies gathered through our expert network, to bring relevant benchmarks.

Through multifunctional working sessions, we defined the area role, mission, goals, macro and microstructure, and governance, as well as the service map defining what it would provide and how, to its internal clients.

RESULT

Various features of each structure and governance helped overcome the client’s main operational challenges. The Business Intelligence team was significantly strengthened, going from 15 to 35 people with new reporting and performance measurement capabilities and tools helping the business make smart decisions. The structure was also specialized by function and provided single “units” to interact with each client, therefore avoiding rework and misunderstandings.

The Emerging Businesses structure was designed to allow appropriate flexibility to support the development of digital products but guaranteeing C-Level visibility of opportunities, priorities, and risks. It was also ‘politically empowered’ through sponsorship within the company to drive change.

CHALLENGE

Three regional affiliates of one of the largest Latin American media conglomerates were facing shifts in their customers’ habits as well as in the channels across which they could be reached. Their approach across platforms (radio, TV, digital, print) was not aligned and quite outdated and was hampering growth and leading to competition across business units.

APPROACH

Integration supported each of these affiliates in better attending to their unique audience through structural and business model changes. The starting point for each of these projects was creating a unified client segmentation across platforms and client needs (sectors and use of technology). Here, we were able to bring an in-depth view of the market through primary research and create unique client clusters based on behavioral and demographic characteristics.

This segmentation drove the development of new structures for the companies which were better suited to delivering digital content (e.g. unification/separation of teams in content production, marketing, product development, etc.) Integration supported each client over a period of months to successfully implement the new structure providing PMO and change management support.

RESULT

The new structure drove positive results inside the company in terms of efficiency, communication and competition between business units whilst also contributing to the top line – achieving increased sales.

CLIENTS

WATCH TESTIMONIAL

In this video, a range of clients from the Media & Entertainment sector talk about their positive experience working with Integration.


Media & Entertainment: What our Clients Say Media & Entertainment: What our Clients Say

TALK TO US

Augusto Ribeiro

Augusto Ribeiro is a Managing Partner at Integration and has been working since 2003 in the Marketing & Sales practice. Augusto built a solid international experience, leading and implementing strategic Marketing & Sales projects in industries ranging from Consumer Goods through Construction & Property Development to the Financial Industry, especially in the Private Equity sector.

Guido Solari

Guido is the leader of our Buenos Aires and Santiago office and is a director within our Marketing & Sales practice. Having worked with Integration since 2006, he has completed a wealth of projects across Latin America, the United States, Canada and Europe with clients spanning many sectors, including Retail, Consumer Goods, Government, Healthcare and [...]

Hugo Ribeiro

Hugo is a Founding Partner at Integration and can count on more than 30 years of experience in consulting. Hugo, who holds a post-graduate degree in Business Administration from Harvard University, is a senior specialist in the area of Finance & Management and frequently leads projects in Organizational Structure, Strategic Planning, M&A, Improvement of Productivity, [...]