Cecilia Carballada

Cecilia Carballada is the coordinator for the Knowledge Management & Research area globally, and is based in Argentina. Prior to Integration, she worked many years conducting market research independently and in specialized companies. As a director of the qualitative area at CIT, senior research consultant at GfK, and director of qualitative projects at Ipsos. Her primary responsibilities have included the management of market research projects and strategic recommendations and insights for multinational companies across several sectors, such as mass consumption, health and personal care, tourism, editorial, entertainment, and automotive vehicles. Cecilia holds a degree in Psychology from Universidad de Buenos Aires, where she graduated in 2000, with a specialization in the understanding and analysis of consumer behavior.

  • On 29 April 2021