Cecilia Carballada

Cecilia works in the Knowledge Management area based in Argentina. Prior to Integration, she worked in the market research industry, having served as a director of the qualitative area at CIT, a senior research consultant at GfK, and director of qualitative projects at Ipsos. Her primary responsibilities have included management of market research projects and strategic recommendations for multinational companies across several sectors, such as mass consumption, tourism, editorial, entertainment, and automotive vehicles. Cecilia holds a degree in Psychology from Universidad de Buenos Aires, where she graduated in 2000, with a specialization in the understanding and analysis of consumer behavior.

  • On 29 April 2021