Marcelo Martins starts the video by talking about the company’s leadership position in the school book market, both in the public and private sectors. The company aimed to expand its leadership in an already mature market, so it sought help from Integration, which was already a long-time partner of the company. Marcelo highlights the way of Integration professionals, in knowing how to travel very well at all hierarchical levels of the company, without going over the client’s professionals. This way of professionals helped to create a collaborative environment, which made the project be carried out successfully.
At the time of this recording, Marcelo Martins was the Marketing Director at Somos Educação.
- On 31 March 2021