Transformations in B2B Go-to-Market Design:
Connecting Strategy to Execution
A comprehensive review of classic tools, common challenges and strategies for differentiation, based on our cross-functional expertise and broken down into shareable insights, graphics and videos. This includes our B2B Cluster Framework—an interactive exercise derived from an analysis of more than 50 industries and sectors to distill the most prominent drivers of market and commercial dynamics among them. The result? Six clusters that correlate key challenges and priority tools with high-impact actions for a variety of B2B business types.
We encourage you to download the charts and materials below, and we welcome any opportunity to discuss our work with you further. Learn more about Integration’s Marketing & Sales practice here.
The B2B Cluster Framework
The key to building a successful B2B GTM is about knowing what your business and offerings mean to your customers. Our B2B Cluster Framework is a matrix that divides B2B companies into six clusters based on these demands—and identifies key actions and tools for accelerating the results of the GTM within each.
Challenges, Solutions and Priority Tools per Cluster
B2B GTM Change Management and Implementation